Akamai is a content delivery company that delivers web content for its customers besides offering additional value added services like advertising solutions and site acceleration. It competes with other players like InterNAP Network Services, Limelight Networks and Level 3 in this business and delivers close to 20% of global web traffic. Our price estimate for Akamai stands at $37.11, which is about 23% below the current market price.

The company recently released its Q4 2010 earnings, and we have increased our price estimate to $37.11 based on continued fast growth in revenues across all verticals. Our new estimates value the media content delivery segment as the most valuable for Akamai. We previously had e-commerce as the most valuable segment, but the rebound in media revenues has impressed us leading us to change our forecasts and the way we view this business.

Analyst Upgrades

• U.S. Steel (X) to buy from neutral and Barnes & Noble (BKS) to neutral from sell at Goldman.
• Salesforce.com (CRM) to buy from hold at Jefferies.
• Dollar Tree (DLTR) to overweight from equal weight at Barclays.
• Edison International (EIX) to hold from sell at Citigroup.
• Analog Devices (ADI) to overweight from neutral at JPMorgan.

Netflix (NFLX) overall option implied volatility is at 45, according to Track Data, below its 26-week average of 52, suggesting decreasing price movement.

Panera Bread (PNRA) overall option implied volatility is at 37, according to Track Data, above its 26-week average of 32 into its release of Q4 results, suggesting larger price movement.

Options Update is by Stock Specialist Paul Foster of theflyonthewall.com.

The DJIA poked its nose well above 12,000 this morning and may indeed close above that mark when today's session ends. There was a bit of encouraging housing news to offset a weak unemployment number, but stocks were more interesting to traders today than either oil or commodities. Crude oil traded off by about -$1.70 and closed below $86/barrel. Gold also fell today, to below $1,320.

Here are the numbers for late afternoon trading today:

Dow Jones: 11,989.83 +4.39 (0.04%)
S&P 500: 1,299.54 +2.91 (0.22%)
Nasdaq: 2,755.28 +15.78 (0.58%)

Analyst upgrades:

• Netflix (NFLX) upgraded to Buy from Underperform at BofA/Merrill.
• Rockwell (ROK) upgraded to Outperform from Market Perform at Wells Fargo.
• Chico's (CHS) upgraded to Outperform from Market Perform at FBR Capital.
• Ann Taylor (ANN) upgraded to Buy from Hold at Citigroup.
• Meredith (MDP) upgraded to Buy from Hold at Citigroup.
• CarMax (KMX) upgraded to Outperform from Sector Perform at RBC Capital.
• Family Dollar (FDO) upgraded to Outperform from Sector Perform at RBC Capital.
• Siliconware Precision (SPIL) upgraded to Outperform from Neutral at Macquarie.
• Amedisys (AMED) upgraded to Buy from Hold at Jefferies.
• TRW Automotive(TRW) upgraded to Buy from Neutral at Goldman.
• Magna (MGA) upgraded to Neutral from Sell at Goldman.

Netflix's (NFLX) very strong bottom line Q4 numbers were accompanied by revenues that were a little light: $595.92, million compared to Street estimates of $597.49 million.

But they were also accompanied by better than expected subscriber growth. In Q4 the company reeled in 3.1 million new subscribers and expects to end the first quarter of 2011 with between 21.9 million and 22.8 million U.S. subscribers.

The company sees EPS of $0.90 to $1.13 on revenues of $684 million to $704 million in Q1. This compares to analysts' EPS consensus of $0.87 to $675.7 million.

Get a load of this price action. Netflix (NFLX) finished Wednesday's session down 2% to $183.03. Volume was significantly above average. The 52-week high for the DVD-rental entity is $209.24 (as of this writing), so that represents something of a pullback for the shares.

Then, during the after-hours trading period and following the release of the fourth-quarter report, the stock shot higher by 10.4% to $202.10. It was back above the $200 level in no time. Netflix is nothing if not a fascinating equity to watch. I do a lot of wishing while watching this company: I wish that I had purchased the company either at the 52-week low of $48.56, or at least somewhere much lower than where the price currently resides.

One of the top growth companies over the past couple years has been Netflix (NFLX). The company has effectively transitioned from its DVD delivery business to streaming. However, the competition is heating up, and it is getting more expensive to license content.

Actually, one of the biggest competitive threats is Amazon.com (AMZN). Thursday the company announced that it has purchased LoveFilm, which is an online video rental service that's based in Europe.

Coinstar (CSTR) fell dramatically during Thurday's after-hours session. You had to feel bad for the company's shareholders. Imagine, a big drop for the owner of the great, media-game-changing Redbox?

Yep, it's true. Shares of the company, which counts Netflix (NFLX) as a colleague, lost over 24% to land at $43.05 after closing the regular session down slightly to $56.95. The 52-week high for the stock is $67.56 while the 52-week low is $25.37. Sure, $43.05 may not be as ugly as $25.37, but it's still ugly, my fellow investors.

Analyst Upgrades

• Exxon Mobil (XOM) and BB&T (BBT) to outperform from perform at Oppenheimer.
• D.R. Horton (DHI) upgraded to outperform from market perform at Wells Fargo.
• Meritage Homes (MTH), Old Dominion Freight (ODFL) and Heartland Payment (HPY) to outperform from market perform at Wells Fargo.
• Toll Brothers (TOL) to overweight from equal weight at Barclays.
• Hershey (HSY) to buy from neutral at Janney Capital.
• UnitedHealth (UNH), Cigna (CI) and Allscripts (MDRX) to buy from hold at Deutsche Bank.
• Nationwide Health (NHP) to outperform from market perform at JMP Securities.
• Reynolds American (RAI) to buy from neutral at UBS.
• Adtran (ADTN), PG&E (PCG) and Wisconsin Energy (WEC) to overweight from equal weight at Morgan Stanley.

Netflix (NFLX) January put option implied volatility is low at 42, February is at 57; compared to its 26-week average of 52, according to Track Data, suggesting decreasing near-term price movement.

China Valves Technology (CVVT) overall option implied volatility of 61 is near its 26-week average, according to Track Data, suggesting nondirectional price movement.

Wonder Auto (WATG) overall option implied volatility of 68 is near its 26-week, average according to Track Data, suggesting nondirectional price movement.

Shares of Netflix (NFLX) started Tuesday on a high note, with the shares gaining more than 1% out of the gate. Traders appear to be responding to new comments from Jim Cramer, after the host of CNBC's Mad Money offered an upbeat opinion on the stock Monday.

Specifically, Cramer is enthusiastic about Netflix's push into streaming content, and he has high expectations for future subscriber growth. The analyst also argued that the stock's valuation is actually quite reasonable, when measured against the company's long-term growth rate. For traders looking to take part in continued gains by NFLX, Cramer suggested in-the-money call options.

Analyst Upgrades

• Red Hat (RHT) and American Public (APEI) to outperform from sector perform at RBC Capital.
• KBR (KBR) and Foster Wheeler (FWLT) to buy from neutral at Goldman.
• Bio-Rad (BIO) to outperform from market perform at Leerink.
• Oceaneering (OII) to outperform from neutral at Credit Suisse.
• ASM International (ASMI) and Avid Technology (AVID) to overweight from neutral at JPMorgan.
• Dominion Resources (D) to equal weight from underweight at Morgan Stanley.
• Nationwide Health Properties (NHP) to buy from hold at Jefferies.
• Vivus (VVUS) to buy from underperform at BofA/Merrill.
• Intersil (ISIL) to buy from hold at Canaccord.