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Activision Blizzard (NASDAQ: ATVI), a software publisher which competes with Electronic Arts (NASDAQ: ERTS) and distributes games for consoles from Sony (NYSE: SNE), Microsoft (NASDAQ: MSFT), and Nintendo (OTC: NTDOY), is a stock I own in a long-term account. I've been thinking about selling at times, but for now, I'm holding on. The long-term prospects still look good for the most part.

But, I had been looking at various trading ideas and wanted to capture a shorter-term gain for a trading account. The market has been so tough this year. When the recent rally in the indexes started, I didn't want to become part of the group that was desperate to get in on the action, only to expose my portfolio to more risk than necessary. Believe me, when you're afraid of missing a rally, you just might end up with some bad timing.

TheStreet.com's Jim Cramer says stock prices may roll back, but techs and financials should be fine.

The pain of the aftermath of mark-ups never goes away. We knew what was in store for us, as the mark-up folks don't like to play on the last day, especially with the newly vigilant Securities and Exchange Commission. I have to believe that this SEC will now become more interested in "the tapes," which would show clients asking brokers to take stocks up as much as they can, something that we know is against the law.

What comes up from mark-up must come down, and the most important "come-downs" should be in the industrials, because we have the least visibility in them. I do not believe the techs have as much to worry about, nor the banks, because both have excellent earnings prospects for the coming quarter. Why sell Apple (NASDAQ: AAPL) (Cramer's Take) here? Why sell Microsoft (NASDAQ: MSFT) (Cramer's Take)? And why dump Wells Fargo (NYSE: WFC) (Cramer's Take) or Bank of America (NYSE: BAC) (Cramer's Take) or JPMorgan Chase (NYSE: JPM) (Cramer's Take) when those have the best possibilities of good news ahead? I can see locking in some Goldman Sachs (NYSE: GS) (Cramer's Take) gains, but that's going to be the best quarter of all.

"Microsoft Corporation (NASDAQ: MSFT), already a holding on our buy list, was added to Goldman Sachs' Conviction Buy List," says Bill Martin. In BullMarket.com, he offers the reasoning for his continued buy rating.

"Analyst Sarah Friar at Goldman recently raised her price target on the name to $29 from $25 saying, 'We are adding Microsoft to our Conviction List as we think the combination of better revenue drivers, improved expense management, and sizable cash balances provides more opportunities for bottom-line beats.'

"'Windows 7, Windows Server 2008 R2, Bing, Xbox 360 and new Halo content, Office 2010, and the Azure Cloud provide renewed innovation beyond anything we have seen in multiple years,' Friar wrote.

Normally we think of revolutionary products created by start-ups or entrepreneurial minds just out of college, but the most talked about new projects of 2009 are being produced by some of the best known companies in the world.

Amazon.com Inc. (NASDAQ: AMZN): With its massive online presence and a truly efficient business model, Amazon has become the largest online retailer in the world. It is now taking on a new business, web services, namely cloud computing (learn more HERE), called the Amazon Elastic Compute Cloud (EC2). While hosting this infrastructure and presenting e-commerce with a reasonably affordable alternative with no up-front costs, Amazon has taken an early lead in this space, with some believing its cloud computing business will one day overtake retailing. "Amazon will be like a book store that sells cocaine out the back door. Books will be just a front to sell storage and cloud computing." says Larry Dignan, Editor in Chief of ZDNet and Editorial Director of ZDNet sister site TechRepublic.

Billions of investment dollars are sitting on the sidelines for fear of entering the market at the wrong time and losing more money after taking a bath last year. However, the market seems to have hit bottom last March and many investors missed the 40% gain from that point to now.

Market prognosticators are spewing out opinions faster than the public can grasp, or understand. I choose to stick with basic fundamental value propositions and ignore the noise.

I have been buying for the past eight months and riding the market waves, good and bad, to huge gains -- so far. Maybe I will be giving some back, maybe not, but I have also been encouraging readers to take something off the table, in several recent posts.

Microsoft (NASDAQ: MSFT) has engaged investment bank Morgan Stanley (NYSE: MS) to help it unload digital agency Razorfish. Publicis (OTC: PGPEF) is looking for targets in the online ad space and could be a possible bidder.

Razorfish has been valued at $600 million to $700 million, based on a top line of approximately $400 million for its last fiscal year and peer margins of 12% to 13%. The company boasts 2,000 employees and clients that include Audi, Nike (NYSE: NKE) and Kraft (NYSE: KFT). Microsoft bought the company as part of a $6 billion deal to acquire aQuantive. At the time, Razorfish was known as Avenue A Razorfish, as the result of a merger sealed in the wasteland known as the "dotcom bust."

This morning Microsoft (NASDAQ:MSFT) coerced me into finally upgrading to Internet Explorer 8, and now my Google Mail is scrambled. So forgive me if I feel ambivalent about the strong response the company is experiencing to the 50% -off-retail deal it is currently offering on the next great OS, Windows 7.

According to InformationWeek, retailers such as Amazon (NASDAQ:AMZN) are experiencing brisk business for the new software, which is due for official release on October 22nd . The special deal, which began today and ends on July 11th, will drop the price of Windows 7 Professional to under $100, while the Home Premium Upgrade will run $49. Amazon is offering free release-date delivery, as well.

Today was one of those market days where you just felt like the stock market was headed lower no matter what. A report from the World Bank showing lower recovery is expected in 2009 and in 2010 did not help. It took the sails out of the commodity sector and therefore out of stocks.

With little economic data to center on, traders just continued the momentum of selling to take profits. We are also seeing a reversal here where now the market needs great news to rally.

Here are today's closing bell levels:

Dow 8,339.01 -200.72 (-2.35%)
S&P 500 893.04 -28.19 (-3.06%)
Nasdaq 1,766.19 -61.28 (-3.35%)

Top 10 Analyst Calls

There are better companies and better stocks to invest in these days than Microsoft (NASDAQ: MSFT), but it would be silly of me to leave this company totally out of the picture just because it is not in my top ten.

The market is down a few percentage points as I write and MSFT is down in sync with the market. Many investment gurus have stated that they think a 10% correction is in order after the huge run-up since March 9, 2009. I am not so sure there will be a 10% correction or any particular correction just because the market was on a hot streak.

It's only a stopgap measure, everyone knows. It's a temporary reprieve for XP. Just the same, netbooks are allowing XP, the operating system Microsoft tore from its loyal public last year, to make a comeback.

Last year I tried to get a new computer but was so badly abused by Vista I took it back and reformatted my old computer so I could avoid the demanding operating system.

Tech giant Microsoft Corp. (NASDAQ: MSFT), long shunned by investors who sought out more aggressive growth opportunities, is gaining support from a number of observers who believe the shares are not only relatively safe, but a bargain at current levels.

As was noted in yesterday's Analyst Action Round-up, Goldman Sachs upgraded the stock to "Conviction Buy," with analyst Sarah Friar raising her price target to $29 on expectations that the company's next set of offerings will be innovative and well-received winners. Friar also believes that search is back in play, with Google Inc's (NASDAQ: GOOG) near monopoly there threatened by a surprisingly successful Bing.

I was looking around today for a stock to buy. I came up empty-handed. One of my ideas was Activision Blizzard (NASDAQ: ATVI). I was intrigued this week by reports that said the company wants to have the launch to end all launches for the next Call of Duty title. Quite frankly, I think there's a chance the company will succeed with this. So, naturally, my thoughts turned to shares of Activision Blizzard as a possible buy candidate. Although I already own the stock in a longer-term, taxed portfolio, I wanted a trade for my Roth IRA.

Well, I couldn't buy the company. It's up today (3% at the time of this writing), and I do not want to buy any stock when it's up. Not now, at any rate. The market has come too far too fast, in my opinion, and I want to trade carefully. But, while looking at Activision Blizzard, I came across this article from Ben Kuchera over at Ars Technica. He discusses comments made by the publisher's CEO, Bobby Kotick, on Sony Corporation (NYSE: SNE) and its PlayStation platforms.

Today was one of those strange days where stocks were gapping up on overseas market strength, but little domestic news. There were no economic numbers today, and the group in focus today was all the technology news.

Here are today's unofficial closing bell levels:

Dow 8,539.73 -15.87 (-0.19%)
S&P 500 921.23 +2.86 (0.31%)
Nasdaq 1,827.47 +19.75 (1.09%)

Top Analyst Upgrades & Downgrades

Cloud computing is a type of on-demand hosting services on the internet. Not only a necessity for mainstream e-commerce sites, it also increases efficiency, is scalable, and lowers expenses. The monetary savings may be misleading to consumers and businesses who do not fully understand the potential risks involved.

With a pay-as-you-go type structure, users are only charged for the amount of traffic, bandwidth, and memory used. Online businesses become more efficient by only utilizing the storage and space needed, while also being assured capacity for any usage increases. The buzz has been building for years, so cloud computing has attracted a diverse customer base, ranging from popular social networks such as Twitter and Facebook, to educational websites of Arizona State and Northwestern University.

The father of the PDF document, Adobe Systems Inc. (NASDAQ: ADBE), is starting to push further into the web-based document creation business. That strategy puts it squarely in the cross-hairs of Google Inc. (NASDAQ: GOOG) and its excellent Google Docs product, as well as software giant Microsoft Corp. (NASDAQ: MSFT), which is set to release a major online component with Office 2010.

Adobe indicated that a fee-based version its new online initiatives would allow businesses to covert all kinds of documents to the de-facto PDF standard, as well as hold online meetings via Acrobat.com.