FeedPosted Oct 12th 2010 5:30PM by Michael Fowlkes (RSS feed)
Filed under: Forecasts, Products and Services, Internet, Competitive Strategy, Google (GOOG), Apple Inc (AAPL), Wal-Mart (WMT), Marketing and Advertising, Research in Motion (RIMM), iPhone, Smartphones, Technology

Apple, Inc. (
AAPL) has been having great success with its iPad since it was released earlier this year, but over the next couple of years it could see its market share come under
increased pressure from Google, Inc. (
GOOG) Android Tablets.
Since launching the iPad, Apple has sold over 3 million units, but according to Piper Jaffray analyst, Gene Munster, over the next couple of years, Android tablets could easily overtake the iPad in market share.
Continue reading Apple iPad to Face Tough Competition from Android Tablets
Posted Oct 11th 2010 1:00PM by Steven Halpern (RSS feed)
Filed under: International Markets, Marketing and Advertising, China, Newsletters, Stocks to Buy
"Focus Media Holdings (FMCN), our latest featured stock, is a leader in the advertising sector in in China; this stock is a great way to play the broad consumer market in China as that country's middle class continues to grow," says Paul Goodwin.
The editor of Cabot China & Emerging Markets Report explains, "In 2002, the company's founder, Jason Jiang, was standing in a crowd of bored office workers in Shanghai, waiting for one of the office block's infamously slow elevators to arrive.
"Then it hit him. If he could just put a little flat-panel TV on the wall by the elevators, he could sell space on the screen to advertisers, translating all those increasingly affluent eyes into money.
Continue reading Focus Media (FMCN): Advertising Gains in China
Posted Oct 8th 2010 11:30AM by Mark Fightmaster (RSS feed)
Filed under: Marketing and Advertising, Gap Inc (GPS), Technical Analysis
Fashion firm Gap (GPS) has had its fair share of struggles recently -- what with the economic crisis and all, not many people want to dish out a lot of money for khakis and tight sweaters. In recent months, Gap has seen sales cool and reported that same-store sales dropped 4% during the second quarter.
So, what do you do with the holiday shopping season approaching and sales slumping? Do you drop prices across the board to try and attract more shoppers? Do you advertise these new prices so cash-strapped college kids know they can now get their khakis and button-ups cheaper? No. The brand geniuses over at the Gap decide this is time to replace the companies iconic blue box logo with something a bit more modern.
Continue reading Gap's New Logo Is a Failure, Kind of Like the Stock
Posted Sep 27th 2010 4:20PM by Michael Fowlkes (RSS feed)
Filed under: Forecasts, Products and Services, Competitive Strategy, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO), Apple Inc (AAPL), Marketing and Advertising, Smartphones, Technology
Apple, Inc. (AAPL) only entered the mobile advertising market a few months ago, but the company has already been successful at taking away crucial mobile advertising revenue from giants such as Yahoo! Inc. (YHOO) and Google, Inc. (GOOG).
Apple was definitely a late comer to the mobile advertising party, but it has nonetheless made a quick impact. According to a report from Bloomberg Businessweek today, Apple could end the year with a nice 21% share of the market.
Continue reading Apple's Mobile Advertising Continues to Grow
Posted Sep 22nd 2010 2:00PM by Connie Madon (RSS feed)
Filed under: Products and Services, Launches, Competitive Strategy, Marketing and Advertising
Anheuser Busch's (BUD) Budweiser brand's sales have fallen 9% last year. Many beer drinkers of the 30-year-old-and-under crowd have switched to more exotic beers, leaving Budweiser to catch up.Budweiser's rank fell to from 16th in 2003 to 220th in 2010, as reported in USAToday. This is as close to a marketshare disaster as you can get.
Budweiser is trying to sharpen its image to focus on the younger crowd. It plans to kick off a new campaign on September 29. Budweiser has dubbed that day, "Budweiser National Happy Hour." On that day Budweiser will offer free beer to those over age 21. The samples will range from 6 to 12 ounces depending on state and local laws.
Continue reading Budweiser Says, 'Drink Up, It's Free'
Posted Sep 18th 2010 12:10PM by Trey Thoelcke (RSS feed)
Filed under: Launches, Marketing and Advertising, Film
Ruthless corporate raider Gordon Gekko returns to the silver screen next week in Oliver Stone's Wall Street: Money Never Sleeps. Gekko was introduced in 1987's Wall Street, and his greed-is-good philosophy made the character a cultural icon and cult hero, as well as won Michael Douglas an Academy Award. The questions is, will Gekko hold up in the new millennium? We'll soon find out.
In the meantime, here's a glance at some of the best of Wall Street movies thus far. Are your favorites on the list?
- Pi (1998). A thriller about a paranoid mathematical genius on the run because he might just have discovered a way to accurately predict the behavior of the stock market. A Sundance Festival award winner. See trailer.
Continue reading Gordon Gekko Returns: Best Wall Street Movies
Posted Aug 24th 2010 1:00PM by Tom Taulli (RSS feed)
Filed under: Competitive Strategy, Marketing and Advertising, AT and T (T)
One of the hottest categories in tech is location-based services (LBS). Essentially, this means using your smartphone's GPS capability to show friends your current location. One of the early leaders in the space is Foursquare, which recently snagged a large amount of venture capital. But other players are diving in. For example, Shopkick recently rolled out a pilot of its LBS platform to allow shoppers at Best Buy (BBY) to get discounts. And of course, Facebook recently launched its Places capability.
In fact, now AT&T (T) is getting into the game. The telecom giant has teamed up with an LBS startup, SCVNGR, which has a rewards system for the iPhone and Android. It will be in 50 AT&T stores throughout the Midwest as a trial program.
Continue reading AT&T Jumps into the Mobile Location Biz
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