FeedPosted Aug 5th 2009 1:30PM by Steven Mallas (RSS feed)
Filed under: Earnings Reports, Magazines
Playboy Enterprises (NYSE: PLA) is still around? I was surprised to hear that it was, according to a news article from Reuters detailing the struggling media company's second-quarter results. Unfortunately, Playboy remains a puzzle. How in the world is management going to turn the ship around?
Playboy's top line fell by 15%. The bottom line booked a loss of 26 cents per share. Expectations were for 23 cents per share to be lost. In the year-ago period, Playboy lost 10 cents per share. I think it's plainly obvious that Playboy just isn't the force it once was. Pretty sad to see this icon slowly fade into irrelevance as the digital revolution continues to devalue its historic brand equity.
Continue reading Playboy's second quarter: Not centerfold material
Posted Jul 14th 2009 5:15PM by Zac Bissonnette (RSS feed)
Filed under: Magazines

A subscription to BusinessWeek will cost you $46 for $46 issues --
an 80% savings off the newsstand price!Or you could just buy the company and have done with it.
McGraw-Hill (NYSE:
MHP) is exploring a sale of the beleaguered icon, but the magazine's huge operating losses could mean it will fetch just $1, according to some experts.
The reason? With annual losses estimated at anywhere from $10 million to $75 million, acquiring the business would cost huge sums of money for at least a few years -- even if a miraculous turnaround can be engineered. Time Inc., Forbes and Conde Nast are reportedly not seen as suitors.
Continue reading BusinessWeek could be yours for $1
Posted May 22nd 2009 2:30PM by Zac Bissonnette (RSS feed)
Filed under: Magazines, Competitive Strategy
With persistent rumors about top newspapers shifting toward nonprofit models, the "beg your readers for cash" plan is working for at least one smaller outlet.
A week ago, Paste, a music magazine, began asking its readers for donations. The Associated Press reports that "Editor-in-chief Josh Jackson said Thursday the suburban Atlanta-based monthly has raised $166,000 in donations. The magazine focusing on music, film and culture is struggling after a sharp decline in advertising revenue."
In an interview with Media Life, Jackson explained that the magazine has been able to drum up support by offering exclusive bonus tracks donated by artists like the Indigo Girls, Robyn Hitchcock, and The Decemberists.
Continue reading Music magazine raises cash with donations
Posted May 21st 2009 2:30PM by Zac Bissonnette (RSS feed)
Filed under: Products and Services, Magazines
Donald Trump's magazine, the cleverly-titled Trump, has folded after two anonymous years of poor sales. Did anyone reading this know that there was a Trump magazine?
Apparently this was the Donald's third run at having a magazine and each time it's been a cash-burning machine, perhaps because people who are intelligent enough to be literate don't buy into his tower of hot air. Gawker reports that "Trump Magazine was launched in late 2007 as a joint venture by the Trump brand and Ocean Drive Media Group (now Niche Media Holdings LLC), targeting affluent readers in major U.S. markets. The quarterly magazine saw early success, cashing in on the booming advertising market for yachts and other high-end commodities."
Continue reading Donald Trump's magazine closes
Posted May 12th 2009 3:30PM by Zac Bissonnette (RSS feed)
Filed under: Magazines
Playboy Enterprises (NYSE:
PLA) reported another bad quarter yesterday, as
Steven Mallas reported. It's no secret that Playboy is struggling because of changing demographics and the economy, but the post-earnings release conference call included another bombshell: The monthly magazine that was founded in 1953 may not be monthly for much longer.
The Wall Street Journal reports (subscription required) that "Playboy magazine, which has a guaranteed circulation of 2.6 million, this summer will combine its July and August issues to save money on printing and distribution, a move it says could be a precursor to a permanent curtailing of frequency."
Continue reading Playboy going bi-monthly or quarterly?
Posted Apr 28th 2009 9:30AM by Zac Bissonnette (RSS feed)
Filed under: Magazines

It's a sad day for business journalism. Conde Nast announced that it is shuttering
Portfolio, the glossy monthly business magazine launched two years ago and the accompanying web site, effective immediately.
What's so sad about this is that the magazine's failure appears to be a direct result of the soft economy and weak ad spending. For my money,
Portfolio was the best business magazine going -- infinitely better than
Fortune and
Forbes.
Continue reading Condé Nast closes Portfolio
Posted Apr 24th 2009 4:20PM by Sarah Gilbert (RSS feed)
Filed under: Bad News, Magazines, Marketing and Advertising

Ad pages have been falling throughout the magazine publishing industry, and titles have been shut down at a breakneck pace this year, with newspapers not far behind. Some titles seem immune to the problem; or, at the very least, the lesser of many evilly-immense decreases.
Scientific American, as a unit of book publishing juggernaut Macmillan, was one of those at only an 18.1% ad page decline in 2009's first quarter. And the title, 164 years old, has weathered many storms in the industry; it's as solid as an oak.
Yesterday, news of a reorganization had industry onlookers worried that a few employees would be let go. By the end of the day, media watchers were shocked as Editor-in-Chief John Rennie, who's held that role for 15 years, and
at least 20 other employees were laid off.
Continue reading Layoffs at 'Scientific American' show depth of ad meltdown
Posted Apr 13th 2009 1:30PM by Zac Bissonnette (RSS feed)
Filed under: Magazines, Marketing and Advertising

With circulation declining in large part due to the huge amount of free content available on the internet, some magazine publishers are adopting what seems like a counter-intuitive approach to competing: raising prices.
Magazines like
Time, Newsweek, Business Week and even the upmarket
New Yorker have long relied on low subscription prices to attract large numbers of subscribers, which in turn attracts advertisers. But the
New York Times reports that
The Economist has raised its price substantially of late and is still continuing to buck the trend of declining circulation. That has other publishers taking notice, and many are planning to increase their subscription and newsstand rates, after years of falling prices.
Continue reading Can magazines get away with price increases?
Posted Mar 18th 2009 2:31PM by Zac Bissonnette (RSS feed)
Filed under: Magazines

Time Inc. is planning the launch of an experimental customizable magazine called "mine."
The Associated Press
reports that "The magazine is free, but the print edition is limited to the first 31,000 respondents, while an online version is available for another 200,000." Here's how it works: You pick five titles from a list of
Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and
Travel + Leisure. Then "mine" editors decide which stories from each will make it into your customized magazine.
Continue reading Customized magazines: Another dumb idea from a dumb industry
Posted Mar 3rd 2009 12:20PM by Zac Bissonnette (RSS feed)
Filed under: Magazines, Marketing and Advertising

With so many magazines folding, this might seem like a strange time to go ahead and start three new ones.
Especially when you have an enormous debt load that is rated as junk by Standard & Poor's and Moody's. But Reader's Digest is launching three new magazines. Back in January I wrote about the launch of
Pastor Rick Warren's new magazine, and now Reader's Digest is adding another two to the line-up.
Fresh Home debuted on Monday with 300,000 copies and a focus on lower-end decorating ideas for women and families. The idea is apparently that Ikea-based decorating ideas will be more recession-friendly than
Veranda but in truth there hasn't been a shortage of budget decorating magazines in a long time. Add in the recent collapses of
Country Home and
Domino and it's hard to see any good omens for this one.
Best You is a health magazine and will debut next month.
Continue reading Reader's Digest launches three new magazines
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