Dole Food Company, Inc. (DOLE) is, at the time of this writing, down 76 cents to $9.98. That's a loss in value of 7%. The company had posted its Q1 numbers after the bell on Monday. The market is obviously not infatuated with them today.

According to the press release, adjusted EBITDA dropped to $85 million from $122 million. Net cash from operating activities plunged to $19 million from $39 million. These are not attractive statistics. A bad market environment in Europe and Asia apparently hurt the performance of fresh fruit.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• American International Group Inc. (AIG) said its Q1 earnings doubled, easily topping analysts' expectations.
• Cablevision Systems Corp. (CVC) said Q1 revenue grew, but disappointing earnings dragged down shares.
• Chevron Corp. (CVX) had strong Q1 earnings and boosted its dividend, but Gulf spill concerns weighed on shares.
• CVS Caremark Corp. (CVS) Q1 earnings topped consensus estimates but it also said same-store sales slipped.
• Freddie Mac (FRE) said its lost $8 billion in Q1, less than a year ago, and requested further bailout funds.

I'm going to take a quick look at two companies that released earnings on Thursday. First up is Eastman Kodak (EK), but I'll tell you this: EK was anything but up. The stock closed off 16.9% by the end of the session. Volume was exceptionally high. But does this mean Kodak is a buy or a sell?

Back in January, Kodak rallied on its Q4 numbers; at that time, analysts and their projections were destroyed by the strong report. I, however, remained bearish on the company because of its turnaround status, preferring to focus on the risk of the situation instead of the forward-looking potential.

Hershey (HSY) stock rallied after the company released first-quarter earnings Thursday. By the end of the session, the stock had climbed over 7% to close at $48.08. A new high was reached at one point: $48.23. As can be seen, the market is solidly behind the famous confectioner and its quarterly report.

The top line increased just under 14%. The bottom line, on a GAAP basis, came in at 64 cents per share, nearly 100% better than the 33 cents per share earned in the year-ago period. On an adjusted basis, net income growth was 68% because of some charges added back to that 33-cent profit stat. This was, nevertheless, a great performance: The analysts were only expecting somewhere around 47 cents per share.

Analyst upgrades

• Deutsche Bank upgraded Sonoco Products (SON) to buy from hold after the company reported Q1 results and raised guidance. The firm upped its target for shares to $38 from $32.
• Baird upgraded Western Digital (WDC) to outperform from neutral following the solid Q3 report and guidance. The firm raised its target to $50 from $48.
• Goldman upgraded Qwest (Q) to neutral from sell. Qwest is being acquired by CenturyLink (CTL).
• Hershey (HSY) was upgraded to neutral from underweight at JPMorgan.
• Principal Financial (PFG) was upgraded to neutral from sell at UBS.
• Monster Worldwide (MWW) was upgraded to market perform from underperform at Wells Fargo.

To those taking time off for Good Friday: "May the Force Be with You!" To those working half days, enjoy your time with your families. The U.S. stock markets are closed today and that might be best so that we all can take a breather.

Given that stock markets all around the world were up yesterday, including ours -- again ... April Fool's Day! -- even day traders expressed confidence because they obviously were willing to hold stocks knowing the long weekend left plenty of time for unforeseen bad news to to slam their positions.

ConAgra Foods (CAG), a company that produces packaged edibles for supermarkets and whose colleagues include Campbell Soup (CPB) and Kraft (KFT), didn't have the kind of quarter you look at and say, "Way to go, management!" It was a boring, steady kind of reporting period.

For the fiscal third quarter, total sales were kind of flat, down a minuscule 0.9%. Earnings from continuing operations on an adjusted basis rose 10% to 44 cents per diluted share. Compared to estimates, that 44-cent stat came in as expected, nothing more, nothing less.

General Mills (GIS), whose colleagues at the food markets include Kellogg (K), Kraft Foods (KFT), and Campbell Soup (CPB), performed well in the fiscal third quarter. On an adjusted basis, net income increased 23% to 97 cents per diluted share. This beat estimates by four pennies.

General Mills was able to expand the gross margin by keeping an eye on efficiency opportunities and optimizing the overall quality of the inventory mix. Of course, there was a little luck involved, too, as commodity costs weren't as expensive as they previously had been. It's always good when that happens.

Analyst Upgrades

• JPMorgan upgraded Lamar Advertising (LAMR) to overweight from neutral following the company's Q4 results. The firm has a $36 price target on shares.
• Canaccord upgraded St. Mary Land & Exploration (SM) to buy from speculative buy based on the company's business model transformation. The firm has a $45 target on shares.
• Jefferies upgraded Rosetta Stone (RST) to buy from hold following the Q4 report and guidance. The firm has a $29 target on shares.
• GlaxoSmithKline (GSK) and AstraZeneca (AZN) were upgraded to neutral from sell at Goldman.
• China Unicom (CHU) was upgraded to buy from sell at Deutsche Bank.
• Repsol (REP) was upgraded to overweight from equal weight at Barclays.

This afternoon, I'm going to take a look at earnings releases from two companies in the food industry. One is a maker of a very famous ketchup product, and the other is instrumental in supplying consumers with the tools they need to put together a delicious peanut-butter-and-jelly sandwich.

Let's start with the company responsible for the crimson condiment. H.J. Heinz Company (HNZ) delivered one heck of a report. The summary (of continuing operations), proudly trumpeted at the top of the Q3 release, is indicative of a business hitting on many, if not all, cylinders. Sales grew nearly 13%. Emerging markets were robust. Earnings came in at 83 cents per share, which was 9% higher than the comparable period's bottom line.

Analyst Upgrades

• Sterne Agee upgraded American Public Education (APEI) to buy from neutral following the Q4 report and guidance. The firm has a $50 target on the stock.
• Jefferies upgraded Lamar Advertising (LAMR) to hold from underperform citing valuation and the improved ad market. The firm raised its target $30 from $22.
• Janney Montgomery upgraded Wilmington Trust (WL) to neutral from sell following the company's $250M stock offering and raised its target price on shares to $13 from $10.
• AeroVironment (AVAV) was upgraded to buy from neutral at SunTrust.
• Scripps Networks (SNI) was upgraded to overweight from equal weight at Barclays.
• TheKnot (KNOT) was raised to buy from hold at ThinkEquity.