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Kroger (NYSE: KR), a supermarket chain that competes with Wal-Mart (NYSE: WMT), Costco (NASDAQ: COST), and Supervalu (NYSE: SVU), issued its Q1 earnings report today. Not much came of it, though. The stock, as of this writing, isn't doing much in afternoon trading. Too bad for shareholders, because the bottom line beat the analysts.

According to the earnings preview from Michael Fowlkes, Kroger was expected to deliver around 61 cents per share. Well, Kroger earned 66 cents per share. The number improved last year's performance by 8 cents. Revenues were essentially flat. Same-store sales increased a little over 3%. When you think about it, Kroger did pretty well.

Today was looking like a fairly quiet day with no solid direction, but the green shoots crowd got some actual good news on the jobs front. This was the first report since once in January where the massive army of continuing jobless claims actually fell. We also saw a positive report showing positive CEO Sentiment again for the month of May. Here were today's unofficial closing bell levels:

Dow 8,750.24 +74.96 (0.86%)
S&P 500 942.46 +10.70 (1.15%)
Nasdaq 1,850.02 +24.10 (1.32%)

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Here are some highlights from this past week's earnings coverage from BloggingStocks:

• American Eagle Outfitters Inc. (NYSE: AEO) reported better-than-expected Q1 earnings, lifting shares.
• AutoZone Inc. (NYSE: AZO) posted a better-than-expected Q3 profit said it will continue to buy back shares.
• Bank of Montreal (NYSE: BMO) reported lower Q2 earnings and also announced 1,100 layoffs.
• Big Lots Inc. (NYSE: BIG) higher Q1 earnings topped estimates even though same-store sales fell.
• BioMed Realty Trust Inc. (NYSE: BMR) earnings prospects after the recent capital raise led to a downgrade.

Costco Wholesale (NASDAQ: COST - option chain) stock is dropping today after the company reported a third-quarter profit of $209.6 million or 48 cents per share. Analysts were looking for a profit of 53 cents per share. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on COST.

This morning, COST opened at $47.94. So far today the stock has hit a low of $46.54 and a high of $48.91. As of 11:40, COST is trading at $47.81, down $1.02 (-2.1%). The chart for COST looks neutral and S&P gives COST a neutral 3 STARS (out of 5) hold ranking.

Wholesale trend-setter Costco is not a steal at these price levels, (about $46 to $48), but it's still worth owning, for investors who can tolerate moderate risk. Here's why:

Costco Wholesale Corporation (NASDAQ: COST) remains a value-oriented consumer warehouse with an appropriate middle-income/near-upscale product mix that's likely to draw in many (you guessed it) "suddenly just middle class" consumers whose income has been dampened or lowered by the U.S. recession.

Wal-Mart (NYSE: WMT), a retailer that competes with companies such as Target (NYSE: TGT), Sears (NASDAQ: SHLD), and Costco (NASDAQ: COST), issued what I thought was a decent Q1 report. Sales may have been affected by currency effects, but overall, the giant chain seems to be holding up reasonably well.

Revenues dipped 0.6%. The company earned $0.77 per diluted share. No, the bottom line didn't do great in terms of earnings growth. Last year at this time, Wal-Mart made $0.76 per diluted share. That extra penny does not connotate excitement, I can tell you that. But shareholders can comfort themselves by the fact that Wal-Mart came in at the high end of its own guidance. Wall Street analysts pretty much agreed that the business would make about that much.

Wal-Mart (NYSE: WMT), whose competitors include Target (NYSE: TGT) and Costco (NASDAQ: COST), reported same-store sales for the month of March. According to the press release, things are going pretty well at the retailer, given current economic conditions. Domestic comps over the nine-week frame rose 3.1% on an overall basis. Breaking that down to performance stats for Wal-Mart and Sam's Club on an individual basis, we see that the former increased its comps by 2.6% and that the latter improved its same-store sales by 6.1%. Over the five-week frame, comps weren't as good. They came in at 1.4%. Wal-Mart itself barely saw a move in the metric, rising 0.6%. Fear not, shareholders, for you have to consider the timing of the Easter holiday. It came early last year.

Now, international net sales didn't fare so well because of currency translations. If you decide to include that effect, then sales dipped well over 14% last month. Excluding currencies gives you a much more positive 7.8% increase. Can't really do much about currency issues right now. As we all know, all companies with international exposure have to face them. Nevertheless, I like Wal-Mart's comps. And I particularly like the performance at Sam's Club. A lot of consumers seem to be using the warehouse club to save money during the tough times. Wal-Mart's management is apparently reaching that shopper.

This morning, Costco Wholesale Corp. (NASDAQ: COST) announced that it is going to shut two of its home furnishing stores. The closures will take place in July, and the company is blaming the action on the recession.

Costco CEO Jim Sinegal noted, "The current economic slowdown and resulting weakness in the home furnishings business in particular have led us to conclude that the single-format Costco Home concept does not fit into our long-term expansion plans." The stores are located in Kirkland, Washington and Tempe, Arizona.

According to the company, there should be no layoffs stemming from the decision -- and the company will continue to offer home furnishings at their wholesale clubs. Moreover, the company does not believe the closing will impact the company's bottom line.

Costco (NASDAQ: COST), a warehouse club that competes with BJ's Wholesale Club (NYSE: BJ) and Wal-Mart (NYSE: WMT), reported earnings for the second quarter on Wednesday. The company experienced a significant drop in the bottom line. Costco earned 54 cents per share on a diluted basis. That represented a decline of 26%. Analysts thought that 59 cents per share was doable. It wasn't. Net sales dropped 1%. Excluding gasoline and currency effects, same-store sales went up by 5% overall during the quarter (including those items, comps declined 3%).

Well, now, what does this tell us about Costco? It tells us that the whole thesis that people will be looking to save money by shopping at warehouse clubs doesn't necessarily translate into a successful earnings picture. Hey, what can you do? We're in a grand recession. And it's getting worse. Of course, it should be noted that Costco management must strive to work even harder to get people to spend more money in their stores. In fact, BJ's did pretty well with its numbers: Costco's competitor beat the analysts, even after adjustments.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Alcatel-Lucent (NYSE: ALU) reported a huge Q4 loss on a charge and the economic slowdown.
• Avon Products Inc. (NYSE: AVP) fell short of Q4 expectations but announced a dividend increase.
• Carlisle Companies Inc. (NYSE: CSL) Q4 numbers resulted in an analyst's upgrade.
• Costco Wholesale Corp. (NASDAQ: COST) warned that its earnings would fall well below expectations.
• Electronic Arts Inc. (NASDAQ: ERTS) posted a bigger-than-expected loss and outlined cost cutting plans.
• Hasbro Inc. (NYSE: HAS) shares took a hit ahead of its earnings report due to rival Mattel's Q4 results.

Amazingly, this week is about to end with stock markets logging gains. Not grim earnings, not glum retail sales, not dismal car sales, nor even weaker-than-expected jobs report seemed able to put a dent in investors' hopes the stimulus bill would pass.

And it's not even the Dow stocks that are leading the advances. As of noon today, the Dow was up about 3% for the week, while the S&P 500 gained about 4.5% and the Nasdaq composite soared some 7%. If you're sorry you didn't take part of this rally, and think perhaps there's more to come after the Senate finally approves the stimulus plan, then BloggingStocks contributors have some ideas for long-term holdings, as well as a few warnings:

Analyst upgrades:

• Baird upgraded Carlisle (NYSE:CSL) to Outperform from Neutral and lowered their target to $25 from $33 following the company's Q4 results citing attractive valuation and solid execution.
  
• Citigroup upgraded Talbots (NYSE:TLB) to Hold from Sell on valuation as they believe the company's cash flow is improving and does not expect the company to face bankruptcy in next three years.
  
• Jefferies upgraded shares of Spectra Energy (NYSE:SE) to Hold from Underperform on valuation following the company's Q4 results and raised their target price to $15 from $11.75.
• Costco (NASDAQ:COST) was upgraded to Buy from Neutral at UBS.
  
• AU Optronics (NYSE:AUO) and LG Display (NYSE:LPL) were upgraded to Buy from Neutral at Banc of America/Merrill.
  
• Alpha Natural (NYSE:ANR) was raised to Buy from Hold at Natixis.

Toyota Motor Corp. (NYSE: TM) said it racked up a loss of 164.7 billion yen ($1.81 billion), down sharply from the 458.6 billion yen profit it had the same period the previous year as quarterly sales plunged 28.4%. The world's largest automaker said it was heading for its first annual net loss since 1950 because of plunging global sales and the strong yen. TM shares declined 4.9% in premarket trade.

News Corp. (NYSE: NWS) shares sank over 9% in pre-market trading after it reported Thursday after the close its biggest quarterly loss. While most of it was due to a writedown, it still missed the 19 cents expected earnings per share when it reported earnings of 12 cents per share excluding items. Revenue declined 8.4%, also missing estimates.

This was a down day, but it somehow was starting out as an up day despite no real solid news. Traders have decided to use 8,000 on the DJIA as the new battleground. Sellers prevailed over "less bad" ISM data in the service sector. The ADP data also predicted that the economy also lost another 522,000 jobs for the month of January. Here are today's unofficial closing bell levels:

Dow: 7,955.38 -122.98 (-1.52%)
S&P 500: 832.00 -6.51 (-0.78%)
Nasdaq: 1,515.05 -1.25 (-0.08%)

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In the News:
10 Biggest Gaffes of the Financial Crisis
Wall Street and the rest of the financial industry have long had a reputation for attracting some of the best and brightest minds around. Then came the financial crisis. The continuing crisis is turning out incidents of seemingly utter tone-deafness and greed at a remarkable pace. Here are the 10 worst so far.
http://www.smartmoney.com/Investing/Stocks/10-Biggest-Gaffes-of-the-Financial-Crisis/