As the price of oil goes, so goes the U.S. airline sector. Moreover, the prospect of moderating oil prices in 2010 and the fact that the worst travel sector conditions have already been priced into the stock are big reasons why I'm reiterating my buy rating for AMR Corp. (AMR), parent of American Airlines, and first recommended on June 22, 2009, at a price of $4.28.

And so far, the AMR call is paying off: If you bought AMR in June, you're up an impressive 90%. If not, don't fret: there's more upside ahead.

The fact that there hasn't been any action in a while doesn't mean there isn't room for more. Richard Anderson, CEO of Delta Airlines (DAL), says that the airline industry could consolidate further -- not exactly a shock in an industry that is known for universal financial suffering. He notes, "If a transaction were to occur, economics should prevail."

The only concern, of course, is whether the Obama administration would sign off on any future deals. Anderson believes, "I think the case can be made ultimately, but it remains to be seen what this administration's take will be."

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Altria Group Inc. (NYSE: MO) Q3 earnings beat by a penny but sales fell short of expectations; shares fell.
• AMR Corp. (NYSE: AMR) reported a Q3 net loss and plunging revenue but also raised $4 billion in cash.
• BB&T Corp. (NYSE: BBT) topped Q3 earnings expectations but said bad-loan provisions nearly doubled.
• Boeing Co. (NYSE: BA) missed estimates and posted a Q3 loss due to delays for a couple of jet products.
• Capital One Financial Corp. (NYSE: COF) shares rose after it reported better-than-expected Q3 numbers.
• Coca-Cola Co. (NYSE: KO) posted a better-than-expected Q3 profit but sales fell short, and shares fell.

American Airlines had yet another difficult quarter, not unexpected in what has become an incredibly deep travel slump. The carrier's parent company, AMR Corp. (NYSE: AMR), reported a third quarter loss of $359 million, largely because there aren't as many business travelers taking to the skies. Corporate travel budgets in all industries are having an effect on all airlines, including AMR.

Revenue plunged 20.2% year-over-year for the third quarter for the nation's second airline. The loss comes after a $31 million gain last year. This quarter's losses would have been slightly better if write-downs for sold or grounded aircraft were excluded -- the loss would have been $265 million (93 cents a share) on revenue of $5.09 billion. With the write-downs, revenue clocked in at $5.13 billion. Cheaper fuel made the quarter a little easier for AMR to bear, as well, with this expense down 47% year-over-year.

If you think all those new airline fees were a temporary measure to help these beleaguered companies through an economic crisis, you're out of your mind. Now that they've had a taste of how much they can make by charging you for an extra bag or a little more leg room, they're hooked. More important, the fees are making up a meaningful portion of airline revenues and profits, so investors aren't likely to be satisfied with a return to normal – well, they can't. Extra fees are the new "normal."

DJIA: 9666.48 -40.96 (-0.42%)

NASDAQ: 2090.92 -16.69 (-0.79%)

S&P 500: 1044.44 -6.34 (-0.6%)

The market was remarkably bored about most of what the Fed had to say about the results of the FOMC. A close reading of the minutes shows nothing new. The economy is very modestly better. The turn for the better will be slow and painful. Housing may be getting a tiny bit better. Rates will stay near zero. The only statement which may not have been expected by almost everyone is that the agency will continue buying mortgage-backed and federal debt into the first quarter of next year.

The lack of enthusiasm showed as the major indices traded fairly flat. Today's unofficial numbers:

Dow 9,749.31 -80.56 (-0.82%)
S&P 500 1,060.90 -10.76 (-1.00%)
Nasdaq 2,131.42 -14.88 (-0.69%)

United Airlines (NASDAQ: UAUA), US Airways (NYSE: LCC) and American Airlines (NYSE: AMR), according to an influential analyst, have run out of options. Jamie Baker of JPMorgan said in a July 20, 2009 report that these companies couldn't do anything to prevent a cash crisis. They only savior available to them would have to be an outside investor. To call the position grim would be optimistic. Unfortunately, it couldn't have come at a worse time.

As Baker was walking the bear into the airline industry, United was starting to celebrate its change in direction. The carrier has improved its on-time rate, according to a USA Today report, and its operations are coming around. Despite the fact that the airline industry has been brutalized by the global recession, the airline has made some progress. Through August, the company's share price doubled, and its ascent has continued in September. So, the company is locked in an ongoing struggle to manage its identity, cope with its past and shape how the world sees it today.

The operational "makeover" has resulted in a reduction of its fleet from 601 jets in 2000 to 386 as of the summer of 2009. In terms of passenger traffic, it's in the #4 spot in the United States – trailing Delta (NYSE: DAL), Southwest (NYSE: LUV) and American. With Q2 revenues off 25.2% year-over-year, however, drastic measures are still necessary.

Japan Airlines (OTC: JALSY) gained 8% Monday morning, thanks to weekend rumors that Delta Airlines (NYSE: DAL) and American Airlines (NYSE: AMR) are vying for a piece of the largest airline in Asia's largest travel market. Both Delta and American hope to use an investment in JAL to gain broader access to the Japanese travel market.

Though JAL refuses to comment on any talks, it's been reported over the weekend that Delta could be interested in buying a minority stake in the airline for several hundred million dollars, while American's bid could be $1 billion or more for a joint venture. At the same time, JAL has mentioned wanting to raise a total of $2.8 billion.