With Google (NASDAQ: GOOG) set to bid billions in next month's FCC wireless auctions, will the search giant be joining with any other company to wrestle control of the wireless industry into another direction? Google's CEO does sit on the board of Apple (NASDAQ: AAPL), of course. But the question just posed will be answered pretty darn soon as many of us sit on our heels.This past week, Google released a new "entry point" for its most popular services that runs on Apple's iPhone and gives near-immediate access to its prominent services: Google Maps, Gmail, Docs & Spreadsheets, Calendar and more. What is Google up to? Colluding with Apple to make the underlying wireless carrier service on the iPhone mostly irrelevant? Yes.
If you have an iPhone or even an iPod Touch, visit Google.com to see all the new goods. It's not a software download, but a presentation that gives access to all of Google's better products from one touch screen. But I ask again -- is this Google's way of muscling into Apple's territory, or using the iPhone's Safari web browser to make each iPhone user a complete Google convert? A little of both, I suppose -- and it's a great move for Google, given the ubiquity of the iPhone, still just in its infancy.











Reader Comments (Page 1 of 1)
12-08-2007 @ 1:12AM
Bharat Book Bureau said...
2006-2011 World Outlook for Array, Analog, Hybrid, and Special-Use Computers
WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).
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