Google, Inc. (NASDAQ: GOOG) said this week that it sweetened the pot on the hotly-anticipated "Android" mobile operating system platform announced last week. The sweetener? Offering cash prizes to Android developers who build applications for the new, open-source mobile platform.
Google is obviously trying to get as many quality developers on the Android platform as possible right from the start so that it can compete better with established platforms like Microsoft Corp.'s (NASDAQ: MSFT) Windows Mobile operating system. Although Google says it's not competing with any established platform -- but merely offering an open-source alternative -- that's the company's strategic mantra. After all, the "non-competition" it always claims is a ruse. Google is one of the most competitive companies on the technology landscape today.
The developer rewards program -- dubbed Android Developer Challenge -- is not something out of a sci-fi novel and will feature cash prizes ranging from $25,000 to $275,000. That is enough to encourage any developer to get on board. With Google having set aside $10 million just for the prize pot, and with many software developers preferring the open-source idea in the first place, Google may score another hit on the way to recruiting some fantastic programs to launch Android with next year.
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