Richard Parsons is giving up his position as chief executive officer at Time Warner (NYSE: TWX) to be replaced on Jan. 1 by Jeff Bewkes, the current president. Parsons is stepping down, not because the job is done but because his job is done. He is no longer the person for the job and that has become apparent to everyone, including him. There is no angst, there is no acrimony -- he has done some things very well during difficult times, but it's time to move on.

There are those who would have you believe that this move should have come earlier, myself included. But Parsons and the board were not working on my timetable. Parsons will retain his position as chairman of the company. Depending on how quickly his replacement, TWX president Jeff Bewkes implements his ideas for change, Parsons may be leaving a company that does not much resemble the one he has been leading the last few years.

AOL has already changed a lot. We have witnessed AOL being removed from the company name after billions of dollars of write-downs. AOL was converted to an advertising model instead of being subscription-based. It established partnerships with many other companies including Google Inc. (NASDAQ: GOOG), which acquired a 5% stake for $1 billion and is now the primary search engine.

Time Warner Cable concluded its acquisition of Adelphia Cable and reorganized to form the independent Time Warner Cable (NYSE: TWC) and is struggling somewhat as the cable market changes with the telcos and satellite media providers joining in the competition for home users by bundling services.

Time Inc. has sold off some magazine titles, closed down others and is still trying to define where its future fortunes will be found.