It's hard to make sense of what market analysts do sometimes. The stock prices of companies can swoon and sway based on analysts who can be 1) mostly incorrect about the prospects for covered companies, 2) dismal in their track records of earnings predictions and 3) falling into a pattern of some other weird alternative like market influence. I'm not saying all are that way, but some sure seem like it. When Google, Inc. (NASDAQ: GOOG) has a fantastic quarter but misses over-inflated earnings projections just a tiny amount, the stock price plummets (only to recover shortly thereafter). What is the point? To some, analysts run the market.

The same thing happened to AOL, a division of Time Warner, Inc. (NYSE: TWX). The company that owns this blog performed a fast and well-timed turnaround last year from a subscription-based model to an advertising-based model and the bet paid off from many perspectives. Of course, some analysts thought an immediate gratification of revenue from ad sources would befall AOL the first day this switch started happening. Unless things can be changed 'on a dime,' that generally never happens. Nevertheless, I consider AOL's strategy to morph into an ad-based revenue model to have worked pretty darn well in such a short period of time.

Alas, the double-digit ad revenue growth predictions by AOL execs, which turned into a few quarters of 40% ad revenue growth, set the stage for later disappointment. Although AOL's advertising revenue was less than expected for the second quarter that was reported on August 1st, it still went up a healthy 16%.