Time Warner's (TWX) Internet Superstar: ADVERTISING.COM

There is an interesting piece out of comScore today. The company released its Top 50 Web Rankings for July, and Time Warner Inc.'s (NYSE: TWX) AOL property of Advertising.com looks like it kicked some you know what.

In July, Advertising.com remained on the top of the Ad Focus ranking from comScore. The advertising audience of 180 million Americans tracked put AOL's Advertising.com as #1 with 158,905 unique visitors, above ValueClick (NASDAQ: VCLK) with 131.9 million users and both Google and Yahoo! having more than 131 million uniue visitors.

It reached some 88% of the more than 180 million Americans online that comScore measures results from. Google's (NASDAQ:GOOG) Ad Network, which includes Google Adwords and Google AdSense Programs, joined the ranking this month at number four, reaching 73 percent of the U.S. online population. That number is actually shocking if you read it. It isn't on the number of ads, but it is on the reach. The Time Warner Network is also #3 on the list as far as unique users: 1) Yahoo! (NASDAQ: YHOO) with 133,428,000, 2) Google Sites with 123,892,000 and 3) Tme Warner Network with 123,702,000, and 4) Microsoft (NASDAQ: MSFT) with 118,154,000 uniques.

Maybe Dick Parsons can roll back some of that soft guidance for the AOL unit, although this isn't the same measurement. Be very clear that this isn't tracking the total time and the like, but that is a substantial number and leaves room for some further exploitation of AOL from Time Warner. If it does follow my belief that AOL will become a unit via the tracking stock toward the end of the year, then AOL should try to keep those metrics higher and higher.

Jon Ogg can be reached at jonogg@247wallst.com.