Wikia or ChaCha: Is the next Google on the horizon?


A piece in Monday's New York Times discussed up-start companies seeking to create new search engines that are better than Google. The most interesting threat may come from Wikia (the start-up of a founder of Wikipedia), which will try to create a search engine much as Wikipedia was created: with the help of programmers and users all over the world. Since 2004, venture capital firms have invested $350 million in 79 search-engine related companies. Jeff Bezos, founder of Amazon, has invested in ChaCha, another search-engine start-up.

Google (NASDAQ:GOOG) investors will want to pay attention to the number of competitors lining up with the goal of toppling Google. Remember, Google began its rise to dominance over Microsoft, Lycos, and others when two Stanford Ph.D. students started the company in 1998 in a friend's garage. All it could take for Google to be ruined is for two more college students to come along and invent a better search engine. I see that as being the primary long-term risk factor for Google investors. In 25 years, will Google still be the "World's Best Search Engine"?

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