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YouTube going down the tubes?

This week, the FT.com had an interesting story on Google, Inc.'s (NASDAQ:GOOG) alleged travails with its newest property, YouTube. In other words, the company is trying to avoid massive copyright litigation.

This should not be a surprise. Hey, I actually did an interview with the CEO of vMiX, who provided some great insights on the topic (and perhaps some good warnings as well).

Interestingly enough, the rumor is that about $500 million of the acquisition's $1.65 billion purchase price has been reserved for possible litigation.

Actually, if history is any guide, copyright violation can be lethal for Internet property. This was the case with sites like MP3.com and Napster.

The problem is that Google needs to strike deals with all the big traditional media companies, or else not use the content (which makes YouTube less interesting). Also, might a traditional media company also sue for prior violations? After all, the media industry certainly sees Google as a big threat.

Basically, whether there are lawsuits or settlements, it looks like there will be a big payday for traditional media companies. In other words, content is still king.

Tom Taulli is the author of various books, including the Complete M&A Handbook and operates InvestorOffering.com.

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Last updated: November 22, 2008: 04:05 PM

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