What's on tap for Google's earnings this week?


With Google set to report earnings this Thursday at 1:30 p.m. PDT (4:30 ET), what kind of financial results are in order this week? Google Inc. (NASDAQ: GOOG), located in Mountain View, Calif., is widely expected by the analysts community to report earnings per share of $2.42, a sharp rise from $1.51 per share earning from a year ago. Google, the financial reporting maverick that it is, does not provide financial projections itself.

If earnings beat expectations by just a penny, look for GOOG shares to go through the roof again, as they have done in the last four weeks after settling down below the $400 barrier for some time, then rising above that barrier and staying there now for a while.

If Google can continue to turn eyeballs into advertising revenues that consistently beat rivals Yahoo! Inc. (NASDAQ: YHOO) and Microsoft Corp (NASDAQ: MSFT), look for Google to continue riding the wave of success it currently enjoys, although my ongoing concern of revenue diversification still stands until Google can prove that it can make money outside of pure Internet search.

So far, it has not needed this, but someday it might, and the groundwork needs to begin now for that day. On Thursday's earnings call -- which I will be live-blogging right here -- we'll all see how Google's magic has performed this past quarter.

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