MySpace seeks deeper relationship with Google

With Google's all-stock buyout of YouTube, the #1 social video website on the Internet, MySpace.com may be seeking to extend its relationship with Google beyond the $900 million advertising partnership that Google and MySpace announced just a short month ago. My, how time flies when you're having fun.

In this Wall Street Journal article (subscription required), Google Inc. (NASDAQ: GOOG) may be hearing from MySpace.com about a wider-ranging partnership in light of MySpace losing out on the apparent bidding war that erupted when MySpace, Yahoo!, Google and others went haywire to acquire YouTube -- with Google emerging victorious.

Ross Levinson, head of News Corp.'s Fox Interactive Media division, said, "If we can figure out the ways to work with them or integrate with them, that could be really good for us." That seems like a forgone conclusion really, and it's a bit like stating that some of MySpace's plans for more video social integration were thwarted when Google snatched up YouTube on Monday.

MySpace already has immensely popular use of most video tools available on the site, but adding YouTube's character and user base into that fold would have firmly cemented MySpace as the center of all-things-social-networking. Now it needs Google to get there.