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Google YouTube combination makes Google the master of web based video

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Numerous websites and newspapers are confirming that Google Inc. (NASDAQ: GOOG) has in fact acquired YouTube for $1.65 billion in stock. YouTube's employees will remain in their own location, and YouTube will continue on a separate entity.

Interestingly enough, YouTube was deep in a bidding war for its purchase, apparently with Yahoo! right in there until the end. Understandable, as this deal makes Google a very clear leader in online video delivery. Other companies will be scrambling to keep up, and there will probably be more purchasing of any smaller video companies as corporations seek to counter Google's massive traffic and influence in this area.

At a Google investor conference call questions were answered that showed there would strong independence on YouTube's part as it continued on, however there will be more examination into how to monetize YouTube's content. And with lots of questions about copyright issues, now that YouTube is part of a much larger financial entity, the payoff for IP lawyers to go after violations will be much bigger.

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Last updated: July 04, 2009: 07:56 AM

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