Google's AdSense search effectiveness

While legions of industry watchers try to figure out what Google's next act will be, perhaps the Internet search giant needs to take care of the search system it already has. As John Dvorak points out, Google's daily fight with content relevance is resource-intensive from almost any perspective.

Savvy web hucksters know how to play the relevance system so that Google's advertising platforms can be "tricked" in sense to display parsed advertising that is near irrelevant on a website page that features Google AdSense advertising.

I've seen this happen quite often, actually. Ad Sense ads are the thin or wide strings of text ads you see on many webpages these days, including here at BloggingStocks. These ads are apparently very effective -- to the tune of billions of dollars in ad share revenue for Google every quarter.

Although I am not sure how Google's AdWords platform generates revenue as a percentage of Google's overall revenue base, my guess is that AdWords (found on www.google.com) is much more responsible for AdSense (found on Google's partner sites).

Do the issues that John describes really permeate Google's worthiness when it comes to displaying relevant content o partner sites these days? Possibly so -- but how can Google Inc. (NASDAQ: GOOG) really tell what's on a website insofar as content and then tailor advertising to it?

It's all done automatically by machine, not humans. No matter how artificially-intelligent Google's systems are, they'll never be as good as a human reviewer -- and there are not enough people o the planet to police that kind of data stream every day.