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Branson's $3 billion to save the world

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His official name is Sir Richard Charles Nicholas Branson. But, of course, he is certainly not stuffy.

He has incredible vision, and tremendous business skills, and he likes to challenge conventional widsom. And the formula has padded his bank account with a net worth in excess of $3 billion.

Now Branson wants to give it away to deal with the challenges of global warming. Over the next 10 years he is going to invest up to $3 billion to attack the problem. The proceeds will come from 100% of profits from a variety of his businesses at Virgin.

Basically, he will focus on renewable energy systems and technologies.

I'm sure Branson's email inbox is overflowing right now with pitches. With soaring oil prices, there has been an influx of startup companies trying to find ways to provide alternative energy approaches. This should also be good news for the long-term prospects of ethanol companies such as VeraSun (VSE) and Pacific Ethanol (PEIX), which has Microsoft's Bill Gates as an investor.

Tom Taulli is the author of various books, including the Complete M&A Handbook and operates InvestorOffering.com.

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Last updated: November 08, 2009: 01:30 AM

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