Can eBay and Google turn on the Internet phone calls?


Yahoo! and eBay announced months ago that Yahoo! would be supplying targeted advertisements throughout the eBay auction network. This week, eBay turned to Yahoo!'s largest competitor to team up for point-to-point Internet calling from eBay auctions direct to customers.

Part of what makes eBay culturally different from a face-to-face auction is that both buyer and seller remain mostly anonymous. Will the potential to click an icon on an auction page to speak directly with a buyer or seller destroy a little of that culture?

This is an issue that's been talked about very little with all the eBay partnership hubbub recently -- but it's a big one from my perspective. Cultural norms and customs across Internet communication boundaries and means are a little different these days. We all web surf in relatively obscurity (at least we think we do, which is important), and it's odd to me that eBay's Skype Voice-over-IP product and Google's Talk IM program will make customers start talking to each other. Voice is one thing -- but even IM is the same. We want to IM with friends and family (and business associates) -- but how about when a strange person IMs you about an eBay auction? Is the eBayer ready for this?

So, I am a little skeptical of the whole "pay per call" situation being drilled by some of the web's largest properties. I hope I'm wrong on this one, as opening up communication across global lines can probably do nothing but help civilized individuals (and companies to individuals) communicate better and prevent misunderstandings. I'm just not sure the world is ready for a change like that -- at least now.

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