Google will be moving into the business software market as announced yesterday. But is this really a "move"?
Sure it is -- Google has released an actual web-based platform for some of its most popular products. Instead of re-packaging products like Gmail, Google Calendar and Google Talk, the company said that its web-based platform would actually host all of these activities for smaller businesses (at first), expanding into larger businesses and corporate environments soon.
Google appears to be going after a "managed hosting" approach to take many of its products beyond the consumer space and into the corporate space. "Google Apps", as the new business platform is being called, is meant to run email, instant messaging, calendaring and other applications for domain names (e.g., www.smallbusinessname.com) in an effort to offload all processing and data warehousing from local storage and servers to Google's expansive global infrastructure. In a sense, this furthers a concept that former Sun Microsystems CEO Scott McNealy has championed for over a decade -- "the network is the computer." Score: McNealy: 1 and Google: 1.
This is probably the most visible and blatant announcement with a hedgemonious overtone towards Microsoft by Google yet. Although it's hard to say if Google's set of apps have the features that Microsoft Office users require (Gmail is probably ready, but I'm not sure about the others), that's not holding the search leader back at all.
With Google able to supply a complete platform over the web -- meaning no installed software and patches -- this approach, when grown over time and with new product released in an instant -- may be a huge hit. Just ask Salesforce.com.











Reader Comments (Page 1 of 1)
8-28-2006 @ 11:17PM
I'm Guessing said...
The Bell Tolls For Microsoft
Today Google released a new service named Google Apps for Your Domain. Notice I didn't say software package. Reffering to this new service as a software package would be doing it a disservice.
This is not merely a collection of free software/services that Google is offering. That in itself is pretty nice for small business owners. I owned a small company during the late 1980's through the late 1990's, and I would have loved not having to spend all the money I did on software packages, that were no more functional than what Goolge is offering now for free. What Google is offering business owners, is the chance to re-think the way they do business, at no financial cost.
How nice would it be to buy "packaged" software, and then get your money back a month later when you discover it really doesn't meet your needs? If you're anything like me, you have a lot of software collecting dust, because it didn't do what you thought it would. Google is offering the chance to try a new business model for free, and if doesn't work, you can always go back to over paying Microsoft for average software.
Every day the web-centric world moves a little further away from the desktop as we know it. Every day Microsoft pretends that they still are a player. Every day the true web players, distance themselves further from the desktop world. The bell tolls a little longer, a little louder, every day. I'm guessing Microsoft can hear the ringing in their ears.
I’m Guessing
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