When I saw the headline of this article, EBay Merchants Seek Management Change, I was sure it was just another article along the same line in our growing list of posts here at BloggingStocks about sellers being angry at higher fees, sellers angry at lower store visibility, sellers angry at how management treats them.
Reading the article, however, I was surprised to see that the sellers mentioned in the article, conversely from what I've been reading so far, don't seek management changes due to the reasons mentioned above. They seek management change due to "the deterioration in the company's flagship auction site, where they say they are seeing fewer transactions and declining sale prices."
eBay investors and eBay sellers have long differed on the fee hike issue, so it was interesting to see that there are other sellers out there with a different outlook and point of view -- sellers that are more concerned about lower revenue per listing and more listings per item, rather than higher fees. The sellers understand that a better eBay would ultimately benefit them too.
What didn't surprise me, however, especially after eBay shares gained over 20% in the past two weeks, is that while eBay merchants suggest a management overhaul at the company, Wall Street investors don't generally feel it is necessary and support Meg & company.
This time, however, the discrepancy concerns me. It worries me more to hear demands of management changes from these sellers than from the sellers who complained about the fee hikes. I feel that these sellers' misgivings and mistrust are more central to eBay. These are operative concerns that touch at the heart of the matter, the heart of eBay's business.
Perhaps Wall Street analysts (most of them anyways), who prefer the management they know, are missing something. Perhaps eBay does too. Maybe eBay doesn't need a management change, but it definitely needs to listen more, be more in touch with its main customers - the merchants.
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Reader Comments (Page 3 of 3)
9-14-2006 @ 10:15AM
Helen said...
Sorry, the link in the previous comment should be:
http://www.associatedcontent.com/article/62505/ebay_lets_get_to_the_core_of_the_issue.html
9-14-2006 @ 10:16AM
Melly said...
Helen, thanks for the link.
9-19-2006 @ 12:18PM
Texas Trader said...
I just ran across this article (link is below)...please note the last paragraph of this interview...it is, without a doubt, the most important piece of the report!
http://www.ebayboom.com/sign_up.php?ext=2018
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eBay's Bid For Success
Jan. 5, 2005
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(CBS) In just a few years, online auction company eBay went from little dot.com company to one of the biggest business stories in America.
When 60 Minutes Wednesday first reported on eBay two years ago, there were an estimated 50 million people worldwide using the Web site.
What started as a hobby is now a cultural phenomenon. But, as Correspondent Charlie Rose reports, eBay seems to have tapped into something uniquely American and entrepreneurial. It's an auction house that never sleeps, where anyone can be a buyer or a seller.
“You have to remember that in September of 1998, 8 percent of the items on eBay were Beanie Babies," says CEO Meg Whitman.
And she says it's only the beginning.
"I think I am most surprised by the fact that we have become the largest site on the Web for the buying and selling of used cars, motorcycles and auto parts," says Whitman. "So from Beanie Babies to Beamers, I'm not sure that anyone would have actually have predicted that."
And no one could have predicted that within two years of our original story, the number of eBay users would more than double, to more than 125 million worldwide today. Those people are buying and selling more than $1,000 worth of goods every second.
An Internet pioneer, eBay is about to celebrate its 10th anniversary.
June 11, 2003 Broadcast:
The company sells a motorcycle every 18 minutes and an SUV every 30 minutes. As many as 150,000 people have literally given up their jobs to create their own businesses selling on eBay.
Laurie Liss and her mother, Darlene, armed with little more than a computer, a camera, and something to sell, built their own eBay business that is now selling $30,000 to $40,000 in goods a month.
"It's almost like the world's largest garage sale, even though for some people, they're selling used," says Laurie Liss. "We're selling new."
The lure of a bargain, combined with the excitement of a Las Vegas gamble, is what brings in millions of Internet customers. The loyalty and enthusiasm of devoted eBay users all over the country is what has helped build eBay into the powerhouse it is today.
"It’s a gamble. There's a little bit of gambling. Am I going to get the auction,” says Kathleen, a buyer who claims she now looks on eBay "for anything I need in the house, before I go out." This includes Tupperware, small appliances, clothing, Christmas and wedding gifts.
An eBay auction works exactly the same way as an old-fashioned one: the highest bidder wins.
For example, Mike Benson, a St. Louis lawyer, is looking for a rare baseball card of Stan Musial. In seconds, he finds 84 different Stan Musial cards up for auction on eBay, including one for the very card he wants. To bid, he simply enters the highest amount he’s willing to spend. In this case, it's $50. He eventually lost the card to a higher bid of $63.
Every time there’s a sale, eBay takes a cut of the action. As a result, eBay’s market value is now worth more than Bloomingdale’s, Macy’s, Sears, and Toys ‘R Us combined.
“It was an entirely new idea that took advantage of the Net," says Whitman. “There’s no land-based analog for eBay. We hold no inventory, we ship no product.”
This is a marketplace where a Madonna fan can buy an outfit from the singer’s world tour, and a prospective homeowner can spend $2,100,100 for a country house in New York State with its own missile silo.
Sixteen million items are up for sale every day. And eBay users aren't just buying and selling -- they're also talking online in chat rooms.
"We spend more time together on the boards than I do with my family," says Judy, an eBay user.
Four years ago, Laurie Liss began selling discounted designer clothes and shoes that she picked up on sale at department stores. Now, the entire family is part of the action. Laurie models an outfit, her sister snaps the picture, her brother-in-law puts it on eBay. As the bids start coming in, her mother monitors the auction.
The shipping department is in the kitchen, where mom and dad are packing boxes to send around the globe. They keep their inventory - their Prada shoes, their Guccis, and their Chanels - in the garage. They ran out of room in their original home, so they just bought three new houses all in a row with their eBay profits.
“We don’t do it to make a fortune,” Laurie says. “We do it just so we can stay home. I stay home with my son. It's like we all just work together. And it's like we have a good time.”
And it's a good family business. They've become so established on eBay that they no longer have to go looking for bargains. Now, the deals come to them.
“The day the manager tells the salesman, ‘Hey, this stuff is going to get marked down 50 percent tomorrow,’ our phone rings,” she says. “They call us, so we tell them to pull everything. They pull it all and just ship it to us.”
It doesn’t take long before it’s sold on eBay and shipped to the buyer. “I had a Prada shoe,” Liss says. “I got home with it, took a picture, listed it and, I think, 17 minutes later it was purchased. I had it going to Germany in less than an hour. It was already on it’s way.”
Why does she enjoy the work? “It’s almost like gambling in Vegas,” she says, “because you’ll buy something and you’ll think, ‘Oh, these are gonna be really hot.’”
And that's how eBay got really hot. About a year ago, eBay started something they call "Buy It Now." Sellers no longer had to set up an auction -- they could sell retail directly to the customer, just as Liss did with her Prada shoes. That’s when the heavy hitters arrived.
Now, IBM sells home computers on eBay and Disney offers vacations and all things Mickey and Minnie.
With all this action, eBay has hit the jackpot. Profits are up 71 percent in from this time last year, almost a quarter of that from these direct sales.
“Big companies do sell on eBay,” says Whitman. “And they find it to be a very cost-effective distribution channel. But they sell on the same terms as you, an individual, would sell.”
There is no advertising and no promotion: "We think it's important to have this level playing field," adds Whitman. "So your neighbor next door has an equal chance of success as a large corporation."
That democratic idea, the core principle of the company, comes from Pierre Omidyar who started eBay as a hobby and is now worth about $4.5 billion.
“I sat down, frankly, over Labor Day weekend 1995, after having kind of thought about these issues for a couple of months, and I just whipped up some code, “ says Omidyar. “By Monday afternoon, Labor Day, I had the site up.”
He sees its potential as limitless and has even developed a feedback system, rating customer satisfaction. The reputation of a seller is critical; too many negative comments and you’re banned as an eBay seller forever.
eBay investigates fraud claims, but relies mainly on buyers and sellers to police themselves. Omidyar estimates that only 30 sellers out of a million fail to deliver on their promises.
If it sounds a little too perfect, it may be. Omidyar and Whitman were named in a recent Congressional investigation for accepting special prices on new stock offerings from eBay’s investment banker, Goldman Sachs, and selling their shares for quick profits. Both say there was nothing improper or illegal in what they did, or in their relationship with Goldman Sachs.
Meanwhile, eBay’s reputation on Wall Street is better than ever.
“Our business model is to connect buyers and sellers,” she says. “And so ultimately our buyers and sellers may do more economic activity than a Walmart. But it is not one group of people deciding what to buy. It is the power of many sellers.”
Thousands of successful sellers from all over the world showed up at eBay’s first national convention in Anaheim last summer. The company had a reward for its big sellers -- access to low-cost premium health insurance, a fitting reward for the mom-and-pop sellers who form the backbone of eBay.
Whitman says that the buyers and sellers make up eBay: “We actually do work for them,” she says. “That is not a myth. That is not a PR spin. That actually happens to be the case. And it's the soul of eBay. By the people. For the people.”
© MMV, CBS Worldwide Inc. All Rights Reserved.
9-24-2006 @ 12:17PM
Renscout said...
I quit selling on Ebay FEES to High.
renscout.com
10-15-2006 @ 2:13PM
EBAY LEXUS SALES said...
Dr. Lead Based Paint hit it right on the head! The scams going on with paypal are OUT OF CONTROL!
This past summer I sold a set of airbags for $538.95 shipped on ebay. It included only the airbags. Anyway, the buyer charged back the payment saying the lexus dealer said they need a new steering wheel clock spring and they refunded the buyer 100% thus paypal charged me back 100% plus I had to EAT ebay listing and FVF! I am out nearly $600.00 considering I had to pay to ship that item to the guy too! GRRRRRRr
PAYPAL SUCKS PAYPAL SUCKS BEWARE PAYPAL DOES NOT PROTECT THE SELLER!
PAYPAL=ALL FOR BUYER