Market still gaga over Google, at least for now

The marketplace -- spearheaded by analysts and hype more than anything -- continues to be gaga over Google, but alas, for good reason. Google's latest quarterly results -- over $700 million profit on over $2.4 billion in revenue -- were just superb, yet again. But, as many of us here at BloggingStocks have been asking recently, how long can this last? If Google continues to be the leader in extremely relevant search advertising to customers, it will continue to rake in the dollars. But, relying on a single source of revenue is a path to disaster as history proves over and over again. What makes Google different? Nothing -- yet.

Google has fantastic products -- albeit some need an audience like, yesterday -- and has captured the hearts and minds of most Internet users today. This is no small feat by any means. As it continues to drive advertising revenue to new heights every quarter, will customers ever stop clicking on those Google AdWords ads that drive billions in revenue every quarter? Hard to day -- but if Google continues to serve ads that are unobtrusive (unlike Yahoo's ads, which I can't stand) and entice customers to click because of relevancy, then ad revenue for Google will continue unabated for quite some time.

Still, this sole strategy does not make for a good long-term business model, if nothing less than nobody knowing what the future holds. Diversification of revenue is sound in any business, large or small, so that bumps in the road -- potentially catastrophic ones -- can be driven over with a Humvee, for a much-needed automotive metaphor.