Yahoo and Symantec launch co-branded Internet Security Services


Following on a number of fairly high profile tie-ups in the high-tech sector, Yahoo! and Symantec today announced a co-branded launch of Symantec's Norton Internet Security package. Currently, Symantec is the anti-virus provider for Yahoo! Mail. The tie-up will position Yahoo! as a distributor of the Norton Internet Security product via the Yahoo! network channels including: Yahoo! Mail, Yahoo! Messenger, Yahoo! Search, and Yahoo! Toolbar.

At launch announcement, the special release is available via Yahoo! Downloads. Symantec's Norton Internet Secuirty Package typically retails for $69.99 but via Yahoo! distribution channels, Yahoo! users will have access to a 30-day free trial of the product and a subsequent discounted purchase price of $49.99.

Additionally, plans were announced for a subsequent tie-in of Symantec's Norton Spyware into the Yahoo! Toolbar, likely replacing Yahoo!'s current AntiSpy feature (powered by Pest Patrol). A co-branded Toolbar is currently available which is a variant of the Yahoo! toolbar showcasing enhanced security options via Symantec offerings.
This move gives Yahoo! access to security software arena, which is strategically important as the internet and desktop space continue to merge and co-mingle as the major search players (Google, MSN, Yahoo!, AOL) vie to capture unique users who more and more are switching to broadband.

AOL is currently testing out their new integrated security package named Total Care, which is powered by McAfee security products.

Microsoft, has recently launched their One Care security suite and ties into MSN will likely follow suit.

Google has yet to announce a sercurity partner but has third party options in its Google Pack of recommended essential software. One of the main security components featured are Symantec's Norton AntiVirus 2005 Special Edition with a free 6-months of updates. The other is the very popular Lavasoft Ad-Aware SE Personal anti-spyware software.

With regards to integrated internet security suites, the main components are: Anti-Virus, Anti-Spyware, and Firewall. Follow on pieces which are often found in security software packages are: Anti-Spam, Performance Tuners, Network Utilities (ie. wireless), Data Back-Up solutions, and Data Security (Anti-Phishing).

Symantec and MacAfee's next generation security offerings to compete with Microsoft's OneCare are Symantec's Norton360 and McAfee's "Falcon" platform.
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Last updated: May 18, 2013: 09:00 PM

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