Yahoo! enhances its finance site to thwart Google Finance

Posted Jul 17th 2006 11:34AM by Brian White
Filed under: Rumors, Products and Services, Launches, Consumer Experience, Internet, Competitive Strategy, Google (GOOG), Yahoo! (YHOO)

It looks like Google Finance -- while not all the popular among the online finance customer -- is posing enough future threat to Yahoo that the competitor is enhancing its own finance site -- among the most popular finance portals on the entire web. That is telling, folks. Very telling.

With Google just enhancing its Google Finance page with user-interactive features, Yahoo! does not want its largest adversary to gain any kind of foothold into the on line finance arena. Similar to when Google's Gmail service launched, Yahoo! is being forced to bolster one of its properties to thwart the competition -- and that's what competition is all about: Keeping companies and services innovating.

With Yahoo! Finance about set to deliver real-time stock quotes and stock headlines from around the world, these features will trump a few of the offerings at Google Finance -- but not for long. I am sure Yahoo! will strike back with even more cat-n-mouse games to counter Google Finance's offerings, just like it did with Gmail.

Tags: GOOG, Google, Google Finance, GoogleFinance, Yahoo!, YHOO