Yahoo, MSN on the (counter) attack with ad intiatives


An article in this week's BusinessWeek outlines Yahoo and MSN's plans to "launch their long-awaited Google counterattack." This month, Yahoo will unveil ad technology initiatives while MSN improve will go public with its first search-advertising network, dubbed adCenter.  While Google may be clearly trumping competitors in the online ad race, the article notes Yahoo appears to be following Google's approach by " investing its resources in the intricate science of matching ads to search queries and pages of online content. " And Microsoft's edge over Google may be that it simply knows its customer base: the company has info on more than 250 million users and will tap that data for its contextual ads.

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