Yahoo, MSN on the (counter) attack with ad intiatives

Posted May 1st 2006 4:05PM by Dakota Smith
Filed under: Launches, Magazines, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO)

An article in this week's BusinessWeek outlines Yahoo and MSN's plans to "launch their long-awaited Google counterattack." This month, Yahoo will unveil ad technology initiatives while MSN improve will go public with its first search-advertising network, dubbed adCenter. While Google may be clearly trumping competitors in the online ad race, the article notes Yahoo appears to be following Google's approach by " investing its resources in the intricate science of matching ads to search queries and pages of online content. " And Microsoft's edge over Google may be that it simply knows its customer base: the company has info on more than 250 million users and will tap that data for its contextual ads.

Tags: Advertising, BusinessWeek, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO)