An article in this week's BusinessWeek outlines Yahoo and MSN's plans to "launch their long-awaited Google counterattack." This month, Yahoo will unveil ad technology initiatives while MSN improve will go public with its first search-advertising network, dubbed adCenter. While Google may be clearly trumping competitors in the online ad race, the article notes Yahoo appears to be following Google's approach by " investing its resources in the intricate science of matching ads to search queries and pages of online content. " And Microsoft's edge over Google may be that it simply knows its customer base: the company has info on more than 250 million users and will tap that data for its contextual ads.
Yahoo, MSN on the (counter) attack with ad intiatives
Posted May 1st 2006 4:05PM by Dakota Smith
Filed under: Launches, Magazines, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO)
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