Amazon ditches Google for Microsoft

Posted May 1st 2006 10:33AM by Howard Tsung
Filed under: Blogs, Rants and Raves, Competitive Strategy, Google (GOOG), Microsoft (MSFT), Amazon.com (AMZN)

Amazon looks to be the first major web player to ditch Google as its primary search partner. There is no official news yet but netizens are beginning to report that their A9 searches and Alexa searches are returning Windows Live (MSN search) results.

This comes on the tail of many web retailers taking a defensive stance to Google's release of Google Base, which lets retailers circumvent eBay and Amazon as aggregators and sell directly to the consumer.

This apparent small victory for Microsoft highlights the coming battle between Microsoft, Yahoo, and Google for search (search-revenue) supremacy.

This appears to be a win for Microsoft, a questionable move by Amazon, and a loss for Google. When news becomes 'official' how will the markets react?

Tags: a9, alexa, amazon, google, microsoft live, MicrosoftLive